Adidas and Tech to partner up
The long running partnership between Russell Athletics and Georgia Tech Athletics is over and in his first big move as athletic director for the Jackets, Todd Stansbury has landed a deal with Adidas to supply Georgia Tech with apparel and gear for the various sports programs including the football team and men's basketball squad.
Adidas outbid Nike for the Jackets contract offering what sources term a good deal for Georgia Tech athletics going into the next decade. The Jackets join Indiana, Kansas, Louisville, Miami, Mississippi State, NC State, Nebraska and Texas A&M as major programs with an Adidas sponsorship.
Georgia Tech athletics' official twitter even hinted at the upcoming announcement on Tuesday using an old advertising campaign from Adidas.